The Customer Journey: four stations.
Every SME client follows the same path. You can lose them at any station. The Customer Journey Scan finds the weakest station and that is where we start.
Found
Does your business show up in Google and in ChatGPT's answers when someone asks about your trade?
het geobureauChosen
Do your site, your brand identity and your posts convince people to call you instead of the competitor down the road?
het designbureauFollowed up
Does every request quickly get an answer, a quote and a reminder without you retyping anything?
het aibureauMeasured
Do you know what each request costs and what it brings in? One dashboard and one call per quarter.
FD96Found
Someone has a problem and looks for a solution. They used to type a few words into Google and click one of ten links. Today they increasingly ask ChatGPT or Perplexity whom to hire and get two or three names. If your business is not among them, it does not exist for that customer. Het geobureau measures this and fixes what holds AI back.
Chosen
The client lands on your site or sees a post. Within a few seconds they decide whether they trust you. A slow site, vague copy or a logo from 2009 will then cost you the client, however good your work is. Het designbureau makes sure the first impression is right and that visitors know what to do: call, book or request a quote.
Followed up
The request is in. Now the real loss begins: requests waiting days for a reply, quotes that never get a reminder, clients who meanwhile signed with the competition. Het aibureau sets up your CRM so every request automatically gets a confirmation, an appointment and a follow-up.
Measured
What does a request cost and what does it bring in? Most SMEs do not know, so they invest on gut feeling. FD96 puts the figures of the three agencies on one dashboard and discusses them with you every quarter. That way you know where the next euro will deliver the most.
Why start at the weakest station
A better site does not help if nobody finds it. More visibility does not help if the site does not convince. More requests do not help if they are left lying around. That is why the Customer Journey Scan first looks at all four stations and points out where you lose the most clients today. That is where the work begins, with the agency that manages that station.
Where are you losing customers today?
Request the free Customer Journey Scan. You get three improvements on a single page, even if you do nothing further with us.