What the agencies write.
All articles by het designbureau, het geobureau and het aibureau in one place. Each article opens on the site of the agency that wrote it.
Advertising on Meta or Google: which suits your business?
The difference between search intent on Google and discovery on Meta, why the landing page matters and how to start with a small budget.
Brand identity or logo: what does your business really need?
The difference between a logo and a brand identity, what goes into a style guide and when a logo is enough for your SME for the time being.
Checklist before you have a new website built
What an SME sorts out before a new website: goal, audience, content, photos, domain and email, privacy and cookies, analytics and AI visibility.
Social media for an SME: how often should you post and what?
How often an SME should post, which formats work, why you show what you do and which channels suit B2B and B2C in Flanders.
What does a good website cost for an SME?
Which factors determine the price of an SME website, what hosting and maintenance involve and why you had better agree a fixed price upfront.
Why your website generates no enquiries (and what to change)
Five reasons why an SME website gets visitors without enquiries. Plus what to change in actions, speed, form, phone number and measurement.
How do you measure whether GEO pays off?
A baseline with real customer questions, a fixed monthly check and AI traffic in your analytics: how an SME can see whether GEO work delivers results.
Structured data: the invisible code AI reads about your business
With schema.org and JSON-LD you tell search engines and AI services who you are in a fixed format. Which types an SME needs and what Google says.
What is llms.txt and does your site need one?
llms.txt is a proposed file that helps AI services find their way around your site. What goes in it, what it delivers and why it guarantees nothing.
Is your website blocking ChatGPT without you knowing?
One line in your robots.txt can keep you out of ChatGPT and Perplexity. Which AI crawlers exist, what blocking means and what you choose deliberately.
How do you appear in ChatGPT's answers?
Five things decide whether ChatGPT names your SME: crawler access, clear facts, mentions elsewhere, structured data and a fixed testing routine.
What is GEO and why should your SME know about it now?
GEO makes sure ChatGPT, Perplexity and Google AI Overviews name your business. How it differs from SEO and why a Flemish SME should start now.
How quickly should you answer an enquiry?
What research says about response time and the chance of a conversation with a prospect, with practical steps to follow up every enquiry within the hour.
Does an SME need a CRM?
When a CRM pays off for an SME, what it must do at a minimum, why starting too big goes wrong and what setting it up really involves.
Digitalisation in an SME: where do you start?
How a Flemish SME starts with digitalisation: mapping processes, choosing the first task, bringing the team along and what the SME wallet covers.
B2B prospecting in Belgium within the rules of the GDPR
What is allowed in business prospecting by email and phone in Belgium: legitimate interest, impersonal addresses and the Do Not Call Me list.
Automating quotes: from enquiry to signed quote without retyping
How an SME automates quotes with templates, a digital signature and reminders, plus the steps you are better off keeping in your own hands.
Custom software or an existing package?
Decision rules for SMEs torn between custom software and a subscription, with the real costs of both and the role of a prototype and maintenance.