Timon Dhaeze
A coaching site that ChatGPT, Perplexity and Google can read, understand and cite. Measured on 17 September 2026 and again on 9 October 2026.
The question
People increasingly ask an AI assistant which coach to choose. A site that AI cannot read does not exist for that question.
What we built
- 01
Structured data that is correct
One fixed identity for the business and the coach on every page, with address, services and prices, breadcrumbs and reviews only where they are visible. A wrong business type on 33 of the site's pages was removed.
- 02
Short answers with a source
Eleven answers of 50 to 60 words to the questions clients ask, each with a scientific source. All 73 sources in the articles were checked against the official registry.
- 03
A sources page behind every figure
A page with 130 sources in three languages, so an AI can check every claim.
- 04
An llms.txt that follows the specification
An overview of the site for language models, plus a full text version of all the site's pages.
- 05
AI crawlers welcome
All crawlers from ChatGPT, Perplexity, Google and Bing read the same full page. Email address obfuscation is switched off, because otherwise those crawlers saw an unreadable address.
- 06
Profiles outside the site corrected
A company page on LinkedIn, a claimed profile on Trustlocal and the correct YouTube channel linked. A wrong channel was listed in the data.
- 07
Quickly submitted to search engines
With every new version all of the site's pages are submitted straight away, so new content does not wait for weeks.
What it delivers
The GEO score rose from 52 to 65 out of 100. Structured data and platforms rose the most. In Google the site then appeared for twice as many search terms. That has not yet brought more clicks, because most of the new search terms are still beyond the first page. The next step is mentions outside the site itself.
GEO score by category
| Category | 17 September | 9 October |
|---|---|---|
| Citability for AI | 44 | 54 |
| Brand authority | 18 | 27 |
| Content and trustworthiness | 66 | 82 |
| Technical | 90 | 91 |
| Structured data | 54 | 86 |
| Platforms | 53 | 74 |
| Total | 52 | 65 |
Same analysis and same weighting at both measurements.
Google, 18 days before and 18 days after
| Measured in Google Search Console | 30 Aug to 16 Sep | 21 Sep to 8 Oct |
|---|---|---|
| Impressions per day | 67 | 111 |
| Search terms the site appeared for | 123 | 248 |
| Search terms in the top 10 | 38 | 68 |
| Clicks per day | 1,6 | 1,7 |
The changes were made from 17 to 20 September. New blog articles also appeared in the same period, so not every increase comes from the changes alone.
Lead agency: het geobureau. Het geobureau also worked on this project.