The Customer Journey: four stations.
Every SME client follows the same path. You can lose that client at any station. The free business audit finds the weakest station and that is where we start.
Found
Does your business show up in Google and in ChatGPT's answers when someone asks about your trade?
het geobureauChosen
Do your site, your brand identity and your imagery convince people enough to call you instead of the business next door?
het designbureauFollowed up
Does every request quickly get an answer, a quote and a reminder without you retyping anything?
het aibureauMeasured
Do you know what each request costs and what it brings in? One dashboard and one call per quarter.
FD96Found
Your client has a problem and looks for a solution. They used to type a few words into Google and click one of ten links. Today your client increasingly asks ChatGPT or Perplexity whom to hire and gets two or three names back. If your business is not among them, it does not exist for that client. Het geobureau measures this and fixes what holds AI back.
Chosen
The client lands on your site or sees a post. Within a few seconds your client decides whether you can be trusted. A slow site, vague copy or a logo from 2009 will then cost you the client, however good your work is. Het designbureau makes sure the first impression is right and that the visitor knows the next step: call, book or ask for a quote.
Followed up
The request is in. Now the real loss begins: requests waiting days for a reply, quotes that never get a reminder, clients who meanwhile signed with the competition. Het aibureau sets up your CRM so every request automatically gets a confirmation, an appointment and a follow-up.
Measured
What does a request cost and what does it bring in? Without knowing that, you invest on gut feeling. FD96 puts the figures of the three agencies on one dashboard and discusses them with you every quarter. That way you know where the next euro brings in the most.
Why start at the weakest station
A better site does not help if nobody finds it. More visibility does not help if the site does not convince. More requests do not help if they are left lying around. That is why the free business audit first looks at all four stations and points out where you lose the most clients today. That is where the work begins, with the agency that manages that station.
Where are you losing customers today?
Request the free business audit. You get three improvements on a single page, even if you do nothing further with us.